Coopertone X Rugby Star Ilona Maher
Rugby star Ilona Maher is the face of Coopertone’s new Unbeatable Performance campaign spotlighting Coppertone Sport’s 4-in-1 sun protection.
“I’ve been using Coppertone for as long as I can remember, so I was thrilled to partner with them on this campaign,” says Maher in a news release. “Sunscreen has always been an essential part of my daily skincare routine, and choosing a trusted sunscreen that stays on strong, like Coppertone Sport, is so important to me – whether I’m spending long hours training or just going to the beach with my sisters.”
The Unbeatable Performance campaign will feature Maher in a variety of content, including a modern recreation of the brand’s beloved girl-and-dog pose used on product packaging and in the brand’s marketing. The campaign will also include social media and online video.
skinbetter science Launches BioRewind Skin Health Dietary Supplements
skinbetter science is launching BioRewind,, a skin health dietary supplement to improve visible skin quality by helping reduce Advanced Glycation Endproducts (AGEs).
BioRewind leverages proprietary CORExtract biotechnology comprised of rosemary extract and potent bioactive co-factors which help reverse the cumulative effects of early-stage glycation and skin aging at the source.
“The launch of BioRewind marks a significant milestone for skinbetter science and medical grade skincare,” says Jonah Shacknai, CEO of skinbetter science. In a news release. “With BioRewind, we are introducing a new approach to counteract skin aging by addressing glycation, a lesser known but extremely critical factor in the skin aging process. We are confident this innovation will redefine how we think about skin health.”
A double-blinded, randomized, placebo-controlled trial evaluated the safety and efficacy of BioRewind in 104 patients over 12-weeks. Key results showed that after 12-weeks, patients in the BioRewind treatment group experienced significant reductions compared to baseline:
- 30% reduction in rough skin texture
- 28% reduction in skin dullness
- 14% reduction in skin redness
Additionally, at 12 weeks a 17% improvement in global skin quality was achieved in patients in the BioRewind treatment group compared to their baseline measurements.
BioRewind is designed to be incorporated into an individual’s daily routine.
SoulCycle X Uni
SoulCycle is partnering with Uni to offer riders exclusive access to the brand’s Hydrating Shampoo, Hydrating Conditioner, and Skin Shield Body Wash.
Uni uses marine-inspired ingredients and packaging.
As part of the collab, riders will also receive early access to Uni’s Face Cleanser, which is not launching until later this year, and 24-Hour Body Serum.
All riders will receive a gift from Uni when they visit SoulCycle on their birthday, and Uni will be popping up at flagship SoulCycle locations throughout the year.
“Our community knows that SoulCycle is about strengthening body, mind, and soul, and Uni truly understands that wellness is how you feel inside and out,” says Evelyn Webster, CEO of SoulCycle, in a news release. “Their products get results while pampering you, which our riders are going to love after leaving it all on the bike.”
“We wanted the brand experience to be a part of every touch point,” adds Uni Founder & CEO Alexandra Keating. “SoulCycle is working with Uni as they know their customers prioritize wellness and want the best quality products for their bodies and the environment.”:
