Tennis star Coco Gauff is the new face of Carol’s Daughter, a multi-cultural beauty brand.
“I’m delighted to announce my partnership with Carol’s Daughter,” says Ms. Gauff in a news release. “Their knowledge of natural hair care is unmatched, and I couldn’t be prouder to align with a brand that shares my values. I’m excited to help continue their mission of empowering millions of women and little girls to embrace their curls and coils with pride and authenticity.”
Ms. Gauff defeated Venus Williams in the first round of Wimbledon in 2019 at just 15 years old. In 2023, she won the Auckland Open, Washington Open, Cincinnati Open, and the US Open, becoming the youngest American women’s singles champion since Serena Williams in 1999. In 2024, Ms. Gauff was recognized as TIME Women of the Year.
“The power of seeing someone like Coco in the world of tennis, for me, is a testament to the work that has been done before her,” adds Lisa Price, founder of Carol’s Daughter. “While the representation of individuals who resemble us in this sport may be limited, their impact remains pivotal. It breathes life into the timeless adage: ‘If you can see it, you can be it.’ This is what makes this collaboration so special to me. When I started Carol’s Daughter, there was no blueprint for Black hair care brands, but now, 30 years later, the door is open, offering countless options for our hair, our confidence, and our empowerment. In Coco, we celebrate the strength, beauty, and authenticity of all the generations to come.”
