Proactive beauty, mindful aesthetics, fast aesthetics, beauty fandom, expressionality, and cancelling age top the list of coming aesthetic trends, according to a new report from Galderma.
“NEXT by Galderma” is based on a year of research and collaboration with the aesthetics community.
Proactive Beauty
Addressing aging before it is apparent has become paramount. The rise of “prejuvenation” treatments, which focus on prevention rather than cure, reflects today’s zeitgeist. For aesthetics, this means an increased shift toward early intervention.
Mindful Aesthetics
The ethos of mindful beauty has reached the aesthetics market. Consumers are increasingly embracing products with minimal environmental impact that align with their ethical values and provide natural-looking results. Additionally, there is demand for products that seamlessly integrate with the body, indicating a push-back against artifice.
Fast Aesthetics
That trends in fashion and cosmetics come and go is nothing new. But the addition of aesthetics treatments into the mix is a more recent—and noteworthy—development. More and more people now want to use aesthetics to mimic the latest fast-moving trends.
Beauty Fandom
There is a new and more extreme take on fandom at play in the aesthetics world today. This trend indulges in fascination with niche idolization—from cultural icons to digital filters, anime, and beyond—which is leading to a desire for metamorphosis.
Expressionality
There is greater interplay between a sense of self and self-expression. We live in an era that encourages individuality in fashion, styling, hair, makeup and, now, aesthetic treatments. This trend celebrates the empowerment that comes from creating and enhancing one’s identity with aesthetics.
Cancelling Age
Beauty today is for every age, at any age. We are cancelling expectations of what certain ages “should look like,” as consumers employ aesthetics to express their ageless attitude. This trend shows how the evolving desire to not be defined by our age is increasing demand to preserve and enhance beauty, rather than solely reverse aging.
“NEXT really made us think about aesthetics in a fresh new way,” says Wendy Lewis, President and Founder of Wendy Lewis Global Aesthetics Consultancy in New York City. “For me, the top trends that resonated most were proactive beauty and cancelling age,” she says.
Proactive beauty is a precursor to the cancelling age trend, notes Ms. Lewis who took part in a panel discussion about the new report. “Gen Y and Z are obsessed with the ‘prejuvenation’ concept, and they don’t want to age like their parents did, and cancelling age speaks to the megatrend of taking care of your skin and health to look and feel ageless. “
