Nearly 80% of women state that creams and gadgets that promise to smooth cellulite don’t work over the long term, a new survey shows.
The survey was released by Revelle Aesthetics, the maker of Avéli, a U.S. Food and Drug Administration-cleared, in-office treatment that released the bands that cause cellulite, for National Cellulite Day.
“National Cellulite Day is about celebrating women feeling confident, radiant, and free in their bodies with and without cellulite,” says Caroline Van Hove, President & CEO of Revelle Aesthetics, in a news release.” The results of our nationwide survey show that hundreds of women are needlessly spending thousands of dollars on creams and gadgets that don’t deliver the results they promise. Our goal is to provide women with literally the naked truth about what causes cellulite, why they should feel comfortable talking about it with their providers if it negatively impacts them, and how Avéli delivers on its promise.”
In the survey of 2,515 women aged 18+, 62% (1,565) said they had cellulite on their thighs and buttocks. Nearly a third have bought creams, lotions, or gadgets to try to get rid of it, with 90% spending up to $1,000 looking for a solution. Yet, 80% of women state that creams and gadgets don’t work over the long term.
Fully 61% of these women avoid wearing shorts, swimsuits, or light-colored leggings due to cellulite, and more than 62% believe that poor diet and lack of exercise primarily cause cellulite, according to the survey.
This data supports the need for The Naked Truth about Cellulite campaign, which includes educational materials and social/digital advertisements encouraging women with unwanted cellulite to ditch the creams and gadgets that don’t deliver the results they promise and go to TheNakedTruthAboutCellulite.com to learn about the root cause of cellulite, hear patient success stories, find an Avéli provider, and receive a $250 e-Gift card for an Avéli treatment completed between September 5 and October 31, 2024.
The campaign also features success stories from real women – including Angela B. (50), Valerie K. (42), Diana W. (36), and Erika G. (35) – who chose Avéli.
“This bold campaign is exciting because it exposes the myths that stop women from knowing the root cause of cellulite, why creams and gadgets will never work, and why Avéli is a breakthrough treatment option,” says Ashley Amalfi, MD, a plastic surgeon, partner at Quatela Center for Plastic Surgery in Rochester, NY. “As an Avéli provider and a satisfied Avéli patient myself, I know firsthand how this one-time, in-office treatment delivers fast, real results that last,6 with little to no downtime.”
