Coolibar, the UPF 50+ sun protection apparel brand, is teaming up with skin cancer survivor and advocate Dayanara Torres and the Melanoma Research Foundation (MRF) to promote Skin Cancer Awareness Month this May.
Coolibar’s campaign, led by Torres, redefines the traditional black ribbon of melanoma awareness with a “Coolibar-blue” ribbon. The blue symbolizes a layer of protection to communicate healing, joy, and a life lived boldly under the sun.
Born in Puerto Rico, Torres is a former Miss Universe, actress, TV host and stage-three melanoma survivor. “It doesn’t matter your skin tone; everyone needs sun protection and regular screenings,” Torres emphasizes. Her personal story underscores the importance of preventive measures and timely intervention in combating melanoma. Everyone should be protecting their skin from harsh UVA and UVB rays. The MRF has a Skin of Color – Melanoma Research Foundation that provides information for black and brown populations in understanding melanoma and ways to prevent its onset.
Coolibar is also the MRF’s official National Apparel Sponsor for Miles for Melanoma events in 18 cities across the nation this year. Each registered participant will receive a limited-edition UPF 50+ long-sleeve Coolibar race shirt.
Other key initiatives include launching a Dermatologist Affiliate Program at the American Academy of Dermatology Conference (AAD) earlier this year and supporting events like the Dolphins Cancer Challenge.
Additionally, Coolibar is proud to collaborate with AIM at Melanoma, which is advancing melanoma research and legislation.
Coolibar is the first sun protection clothing brand to receive The Skin Cancer Foundation’s Seal of Recommendation.
