Singer, songwriter, and dancer Tate McRae is the newest face of Neutrogena.
This announcement marks the debut campaign under Neutrogena’s ‘Beauty to a Science’ platform, which exemplifies the brand’s 90-year history of developing advanced clinical science while designing incredible product experiences.
As a Neutrogena Global Ambassador, McRae, 21, will be featured in marketing initiatives across multiple platforms, including TV, social, digital, point of sale, and will also integrate the brand into her own future projects. The new campaign highlights products from the Hydro Boost range, including the Water Gel. This commemorates Hydro Boost’s 10th anniversary as one of the brand’s top-selling facial moisturizers.
McRae is preparing to release her third album, So Close to What, and to hit the road for a world tour. “I’m thrilled to partner with Neutrogena – a brand I’ve trusted since I was young. What I love about this campaign is how real it feels. We’ve all been there—those moments where your brain just won’t stop spiraling, and the last thing you need is the overthinking messing up your skin,” says McRae in a news release. “That’s why I’m obsessed with Hydro Boost. It keeps my skin hydrated and is the perfect reminder that skincare doesn’t have to be complicated to work.”
