Actress Shay Mitchell is the new global brand ambassador for Kenvue’s OGX.
Kenvue’s OGX Bond Protein Repair line addresses the need for damage protection to strengthen hair. Formulated with a patented bond-building protein, the line includes the new OGX Bond Protein Repair 450°F Heat Protect Spray, Bond Protein Repair Lightweight Shampoo, Bond Protein Repair Lightweight Conditioner, plus more.
The campaign, featuring Mitchell as the brand’s Fixer character alongside trichologist Abbey Yung and others, includes a new television spot and a #DamageDetected social media content series that highlights the toll of excessive heat, color and styling damage on hair, while offering effective, affordable products for repairing, strengthening, and maintaining healthy-looking hair.
“My life is busy, and my hair goes through a lot,” says Mitchell in a news release. “OGX products keep my hair healthy, shiny, and protected.”
In a series of social media posts, Mitchell will spotlight some of the toughest cases of hair damage and Yung will help consumers understand why damage happens and how to repair it effectively.
