RoC Skincare is launching its Empowered Aging initiative.

Building upon the work RoC established with its Look Forward Project, which spotlighted the benefits of incorporating optimism for longevity, the new initiative offers additional functional, educational and emotional resources to support women’s inner and outer vitality. Included in these efforts are the introduction of the RoC Longevity Council, initiation of a research fund to benefit the Center on the Biology of Aging at Brown University in Providence, RI, and a continuation of its women’s mental health advocacy partnership with the SeekHer Foundation.

Statistics show that 70% of women report feeling younger than their actual age, and RoC delved further and found that 81% of women feel like the appearance of their skin impacts how they feel emotionally.

In collaboration with a board-certified dermatologist, RoC enlisted eight women to participate in an in-depth study utilizing Visia Skin imaging to assess changes in apparent eye age after 8 weeks of consistent use of RoC’s Line Smoothing Eye Cream. Fully 100% of participants experienced an improvement, with some seeing a decrease of up to 7 years in apparent eye age, better aligning their outer appearance with their inner sense of vitality and inspiring optimism about the future. This improvement is attributed to RoC Retinol.

RoC has also launched a new campaign that examines the impact of under-eye appearance on self-perception and perceived age, highlighting the eyes as a key indicator of vitality. RoC Skincare will host a pop-up experience in New York City on June 11-13. Attendees have the opportunity to determine their own True Eye Age with the Visia Skin Analysis utilized in the study, speak with a dermatologist about their specific eye concerns, receive complimentary full-sized Line Smoothing Eye Cream samples,³ win prizes,³ and more.

Longevity Council 

Members of the Longevity Council will help shape RoC’s long-term vision for empowered aging, driving research, community events, and thought leadership in the field. Members include:

• Allie Egan, Founder of Veracity
• Chris Mirabile, Founder & CEO of NOVOS and Member of the Longevity Biotechnology Association
• Florence Comite MD, CEO & Founder Comite Center for Precision Medicine & Healthy Longevity
• Jeanine Downie, MD, Board Certified Dermatology, Image Dermatology PC
• Professor John M Sedivy, PhD, Director of the Brown University Center on the Biology of Aging
• Yasmine Cheyenne, Self-healing Expert, Author, & Wellness Coach for the Today Show‘s “Start Today”

Research Fund With Brown University

The establishment of the RoC Skincare Longevity Research Fund, gifted to Brown University Center on the Biology of Aging, will fuel research for the development of skincare solutions.

“We applaud RoC Skincare’s vision of a holistic approach to healthy aging, whose goal is to empower all of us to reach our fullest potential,” adds Professor John Sedivy, Longevity Council Member. “We are excited to partner with them on catalyzing research on the fundamental biological processes of aging.”

Continued SeekHer Foundation Partnership

RoC continues its partnership with the SeekHer Foundation, a non-profit dedicated to women’s mental health advocacy, research, and support, via its new Empowered Aging Support Program:

• Empowered Aging Guide: Co-branded downloadable step-by-step resource to support women through their Empowered Aging journey
• Four-part Virtual Heal & Lead Circles: Facilitated by licensed mental health experts, these themed sessions offer deeper exploration of topics on vibrant living, mindful aging, building strong connections, and finding purpose in their later years, fostering peer engagement
• Ongoing Community Resource Access: Monthly reflection prompts centered on women’s health and empowered aging, offering the community opportunities to connect, share insights, and offer mutual support

“This year-long initiative is an active commitment to transforming women’s experience of aging with optimism and vitality,” adds Monica Mo, founder and Executive Director of SeekHer Foundation and WellSeek. “RoC is helping us foster strong communities where shared well-being leads to meaningful personal growth and a stronger network of support for all.”