Even with the popularity of GLP-1 agonist weight loss drugs like tirzepatide and semaglutide, body contouring procedure liposuction ranked as RealSelf’s #1 searched term in 2024, surging 144% year-over-year, according to the inaugural Real Talk report.
Related fat-removal procedures 360 liposuction, chin liposuction and laser liposuction searches rose even more sharply, each seeing triple digit growth.
The new report’s insights were derived from proprietary data and research into consumer behavior from more than 55 million visits to RealSelf in 2024.
The rise in demand for these fat-removal treatments underscores a complementary trend: consumers are pairing weight loss medications with body contouring treatments to address localized fat deposits, for results that cannot be achieved by weight loss drugs alone.
Breast lift, tummy tuck, breast augmentation, and rhinoplasty rounded out the list of the top five most-searched terms on RealSelf for 2024, while the rest of the top ten highlights the influence of cultural trends on aesthetics:
- Brazilian butt lift (BBL) experienced a slight increase in searches of 32%..
- Eyelid surgery (blepharoplasty) saw an 84% year-over-year jump in searches. This facial rejuvenation procedure has become a favorite on TikTok.
- Morpheus8 is the one noninvasive procedure that cracked the top ten. Searches for this celebrity favorite spiked 184% this year.
The report also touches on consumers’ concerns over the rise of “Ozempic face,” volume loss and sagging skin due to weight loss from GLP-1 drugs. Searches for facial fat transfer climbed 253%, while fat transfer breast augmentation searches rose 297%. Both procedures offer a natural solution (without scarring or implants) for people looking to reshape their bodies after weight loss.
As consumers look for body contouring treatments to refine the results from exercise or weight loss drugs by targeting stubborn areas of fat, searches for the non-invasive treatment CoolSculpting surged 222%. Searches for skin tightening also rose 126%.
