The Personal Care Products Council (PCPC) is launching the #WearSunscreen campaign, a nationwide effort urging the public to use sunscreen use every day.
Slightly more than half of Americans say they only use sunscreen during the summer, and the #WearSunscreen campaign aims to change that.
Campaign partners include the Consumer Healthcare Products Association (CHPA) and the Health In Hand Foundation. The #WearSunscreen campaign aims to increase public awareness by sharing facts, free resources, and advice from experts. The organizations are sharing content across print, broadcast, and social media platforms and providing information and assets for other organizations and consumers to use, as well. The campaign partners are also working with influencers, advocacy groups, medical professionals, health policy leaders, and retailers to amplify the message.
“Sunscreen is one of the most reliable and accessible tools we have to reduce the risk of skin cancer,” says Dr. Jane Yoo, MD, a Dermatologist and Dermatologic Surgeon in New York City, in a press release. “Just like brushing your teeth or clicking your seatbelt, wearing sunscreen should be a consistent part of your daily routine all year long. And the good news is – it works. Regular sunscreen use can cut your risk of developing squamous cell carcinoma in half and lower your melanoma risk by 40 percent.”
Using the hashtag #WearSunscreen, people are encouraged to post about their own sun safety habits, share why sunscreen matters to them, and tag friends and family to keep the momentum going. “We hope this campaign not only raises awareness, but also shifts behavior,” says Scott Melville, President & CEO at CHPA. “Our goal is for sunscreen to be seen not as a beach-day extra, but as an everyday essential, because that’s exactly what it is.”
