Nutrafol is sponsoring Major League Baseball (MLB) as its Official Hair Growth Partner.
The strategic partnership, which will launch with the 2025 Postseason and extend into the 2026 regular season, will center around fan-first moments that celebrate the game and hair health, on and off the field. Rooted in the tradition of taking a hat off to mark exciting moments during games, the campaign will run across Nutrafol’s and MLB’s channels, including social, digital and MLB Network.
Nutrafol is the first and only hair growth supplement brand to earn NSF Certified for Sport—the only independent third-party certification program recognized by MLB. This means that Nutrafol’s hair growth supplements are the only hair growth supplements tested and verified for MLB players’ safe use.
As part of the 2025 campaign, Nutrafol and MLB will introduce:
- Postseason Testimonials: Nutrafol will enlist a roster of recognized baseball personalities as ambassadors to spotlight their hair journeys and why they trust Nutrafol for hair health.
- Ballpark Fan Experiences: A dedicated in-stadium “Hats Off” section at select ballparks across the country will spark in-game fan engagement as well as create surprise-and-delight moments throughout the Postseason.
- Custom Integrations: Nutrafol will debut a “Hats Off” digital highlight series, showcasing standout plays or comebacks. Brand signage will also backdrop reliever warm-ups and entrances in MLB bullpens.
- Hats Off to the World Series Sweepstakes: A new sweepstakes, which launched on September 29 and lasts until 11:59pm ET on October 15, allows baseball fans to enter for the chance to win a grand prize package that includes World Series tickets, a year’s supply of Nutrafol, merchandise, and more. For more information on the sweepstakes, including how to enter, please visit https://nutrafol.com/.
In 2026, Nutrafol and MLB will expand on the 2025 Postseason campaign, with a focus on “The Long Game.” This campaign will educate around long-term hair health maintenance and holistic well-being spanning Spring Training in February through the 162-game regular season and month-long Postseason. Nutrafol will activate a fleet of baseball personalities, or “Hair Captains,” to tell their hair journeys and experiences using Nutrafol hair-growth supplements. The campaign will also cast a light on Nutrafol’s whole-body approach to hair health.
“Partnering with Major League Baseball is a natural fit for Nutrafol, as we are both laser-focused on serving our customers and fans as well as meeting the highest standards in all that we do—as now seen by our hair growth supplements earning the top level of certification from NSF,” says Cindy Gustafson, the Chief Executive Officer at Nutrafol, in a news release. “As leaders in hair health, we can’t wait to begin our partnership during one of the most exhilarating times of the season, bringing hair wellness into the national conversation in a way that’s both impactful and inspiring.”
“Nutrafol is a renowned brand that helps over a million people across the country, and we know this partnership will be unique and impactful. In fact, in recent years the MLB health and safety team has reported that many players have sought out certified hair growth supplements—and now they finally have a trusted option,” adds Uzma Rawn Dowler, MLB Chief Marketing Officer and Senior Vice President, Global Corporate Partnerships. “We’re looking forward to encouraging everyone at our games, from players to fans, to take their hats off and confidently celebrate with us as Nutrafol joins MLB as our Official Hair Growth Partner.”
