Sun Bum is launching the Trust The Bum Tour–its first-ever, coast-to-coast journey to spread sun-protection awareness and make SPF a daily essential.
As the first major activation under “Trust The Bum,” the tour will bring free sunscreen and experiences to 10 cities across the U.S.
The Trust The Bum Tour officially kicks off in New York City on April 19 with a taco truck takeover in SoHo, where locals can grab free tacos, free Sun Bum products, and learn about the benefits of sun care–all against the backdrop of a newly unveiled hand-painted mural featuring the brand’s mascot, Sonny.
10-City Tour
Here’s where the tour is headed:
- New York City, NY: April 19, Taco Truck Takeover
- Charlotte, NC: April 25-27, Tuck Fest
- Savannah, GA: May 2, Savannah Bananas
- Augustine, FL: May 3, Single Fin Hoedown
- New Orleans, LA: May 7, Sonny’s 2nd Line Parade
- Plano, TX: May 9, Bocce Ball Tournament at Atria Senior Living
- Waco, TX: May 10, Rattlesnake Milk Live on Sonny’s Porch at Waco Surf
- Austin, TX: May 11, Austin Gals and Pals Skate Meetup
- Salt Lake City, UT: May 15-18, Kilby Block Party
- San Francisco, CA: May 24-25, Carnaval Festival
Sun Bum is also teaming with the Skin Cancer Foundation for the third consecutive year, sponsoring the annual Destination Healthy Skin that brings free skin cancer screenings and education to communities nationwide.
To further amplify the campaign’s impact, Sun Bum will unveil out-of-home displays in New York, San Diego, and Chicago. The brand will also distribute sun care resources across its social media platforms and website – rolling out content in partnership with Ana Stowell, Graydon Cutler, Ava Jules, and Ella McFadin.
Follow the Trust The Bum Tour from April 19 to May 25 on Sun Bum’s Instagram @sunbum and visit the Sun Bum website for all tour dates, locations, and updates.
