EltaMD is launching UV Daily Hydration+, an upgrade of its UV Daily Broad-Spectrum SPF 40.
UV Daily Hydration+ now offers SPF 50 protection (vs. the original SPF 40) and 25% more Hyaluronic Acid.
Key actives include:
- Zinc Oxide (11%)
- Octisalate (5%)
- Hyaluronic Acid
- ZincAOXPro Technology – A proprietary blend of four antioxidants and zinc oxide that helps protect against five environmental stressors:
o Ultraviolet (UV) rays
o Blue light
o High-energy visible light
o Smog
o Diesel exhaust
- Bisabolol and Ginger Root Extract to soothe and calm the skin
According to company studies, UV Daily Hydration+ provides:
- Clinically proven 24-hour hydration
- Increases Hyaluronan Synthase 3 (HAS3) gene expression by 67.5%, which stimulates Hyaluronic Acid production
In addition, 100% of users saw improvement in hydration and visible plumpness, fine lines, and wrinkles.