La Roche-Posay is the official sunscreen partner of the Miami Open presented by Itaú.
The sponsorship aims to raise awareness of daily photoprotection practices as a matter of public health.
The Miami Open is taking place from March 17 to March 31 at Hard Rock Stadium in Miami Gardens, Florida. Starting at this year’s Miami Open, La Roche-Posay will have a Sun Safety Booth located on the Tennis Oasis, two additional sampling kiosks at key entry points, while also providing sunscreen to players and staff on the grounds. La Roche-Posay will also be available for purchase at the Tennis Plaza retail store on the ground floor under the Itau Personnalite Lounge in the South Plaza throughout the tournament.
“We are delighted to partner with the Miami Open as the official sunscreen sponsor,” says Guillaume Monsel, Vice President of Marketing at La Roche-Posay, in a news release. “At La Roche-Posay, we are passionate about bringing dermatological skincare to all with our mission to improve the quality of life of our patients. Through this partnership, we aim to educate and inspire people to prioritize sun safe behaviors everyday while enjoying outdoor activities, such as watching world-class tennis matches at the Miami Open.”
“We are thrilled to partner with La Roche Posay as the official sunscreen for this year’s Miami Open presented by Itaú,” adds Josh Ripple, SVP of Tennis Events at IMG. “Given the sun’s significant impact on players and fans, providing sunscreen is essential. We are excited to welcome them to the Miami Open family and have them enhance the tournament experience.”
The new sponsorship of the Miami Open will reinforce La Roche-Posay’s 2024 sunscreen campaign that aims to make Every Day A Sunscreen Day. The campaign partners with U.S. tennis professionals Frances Tiafoe and Madison Keys and Metairie, LA-based dermatologist Mamina Turegano, MD, to support the brand’s ongoing dedication to raising awareness of sun-safe behaviors, including daily sunscreen use on and off the tennis courts.
The Miami Open will support La Roche-Posay’s Every Day Is A Sunscreen Day campaign during the day and evening sessions on March 22nd, which will serve as a dedicated La Roche-Posay day complete with product give-a-ways, on-court promotions, and leading the honorary coin toss to begin evening play.
