La Roche-Posay will be the Official Sunscreen of the US Open through 2029.
This extended agreement underscores the brand’s commitment to promoting sun safety in sports. The 2025 US Open begins with Fan Week (Aug.18-23, 2025) and runs through Sunday, September 7, 2025.
Since the start of the partnership in 2022, La Roche-Posay has worked alongside the US Open Tennis Championships (USTA) to educate tennis fans and players alike on the importance of photoprotection.
On-site at the 2025 US Open, fans can visit the La Roche-Posay Sun Safety Booth at the USTA Billie Jean King National Tennis Center for:
- Complimentary sunscreen samples
- Free skin checks from board-certified healthcare providers
- Sun safety education from dermatology experts
- Rally Against the Sun interactive tennis game where fans can challenge the ultimate opponent, the sun
La Roche-Posay will debut Roblox’s “US Open: Champions of the Court” experience. From Aug. 21 – Sept. 1, players can enter a fully immersive Club La Roche-Posay-themed zone within the virtual Champions of the Court world where players will be directed to complete quests connected back to the day’s UV Index and collecting enough sunscreen scattered throughout Champions of the Court, to unlock limited-edition user-generated content drops.
