Incyte is partnering with supermodel and beauty entrepreneur Winnie Harlow to raise awareness of vitiligo through “The Power of Choice” campaign.
Harlow has lived with vitiligo for most of her life and faced related challenges, including hurtful comments and lack of understanding from others about the condition. As part of the partnership, Harlow revisits her childhood and shares advice for her younger self and others on similar journeys in two videos
“Growing up with vitiligo, I often felt like I was the only person in the world like me,” says Harlow in a news release. “Over time, I’ve learned that it isn’t just about what you see on the skin—it’s also about understanding vitiligo on a deeper level. I’ve partnered with Incyte to help other people with vitiligo feel seen, supported, and empowered to explore options that are right for them. You only get one life in your skin, and you choose how you want to live it.”
In the videos, Harlow reflects on how misconceptions about vitiligo have shaped her experiences and identity. She also emphasizes the importance of people learning about the condition and engaging with healthcare professionals and choosing for themselves how they manage vitiligo.
“People living with vitiligo are the experts of their own experiences. As a dermatologist, I recognize how important it is to listen to them and partner closely on a personalized approach built on their goals and choices,” says Pearl E. Grimes, MD, FAAD, Director, Vitiligo and Pigmentation Institute of Southern California in Los Angeles, CA, and Immediate Past President of the Global Vitiligo Foundation. “Managing vitiligo is a lifelong process—and for those who choose to treat, progress can take time—but with knowledge, patience, and support, people can feel more in control of their health.”
“Each person’s journey with vitiligo is unique. We are honored to partner with Winnie to share and amplify her personal story as part of our commitment to highlighting the lived experiences of people with vitiligo,” adds Matteo Trotta, Executive Vice President, General Manager of U.S. Dermatology at Incyte. “We hope the campaign encourages people to learn more about the condition and their options in partnership with a dermatologist, whether it is treatment, care, or simply understanding what’s happening beneath the skin.”
To learn more, visit ThisIsVitiligo.com.
