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Happy 20th Birthday, CeraVe: Here’s What the Brand Is Doing to Celebrate

CeraVe is celebrating its 20th birthday by dropping a larger-than-life gift box in six cities throughout the summer, giving brand loyalists a chance to learn more about skincare science.

Popping up from July through September, the 20 Years of CeraVe Tour takes guests through key CeraVe milestones and moments spanning the last two decades, including branded merchandise, product giveaways, and photo opps, as well as special guests like local dermatologists, who will offer on-site consultations and skincare advice.

Attendees will also have the chance to meet and take pictures with CeraVe’s brand new GOATED mascot, Sarah V. Locations and dates include:

  • STOP ONE: Pioneer Court in Chicago, IL on Tuesday, July 29 from 11 a.m. to 6 p.m.
  • STOP TWO: Bay Street Emeryville in San Francisco, CA on Sunday, August 10 from 11 a.m. to 6 p.m.
  • STOP THREE: Mountain View Village in Riverton, UT on Sunday, August 17 from 11 a.m. to 5 p.m.
  • STOP FOUR: Ann Arbor, MI on Saturday, August 23 from 12 to 10 p.m., and on Sunday, August 24 from 12 to 8 p.m.
  • STOP FIVE: Tallahassee, FL on Saturday, August 30 from 10 a.m. to 3:30 p.m.
  • STOP SIX: Hear.Now Festival in Asbury Park, NJ on Saturday, September 13 and Sunday, September 14 from 12 to 8 p.m.

More details are available at CeraVe.com.