Eucerin is launching Eczema Relief Hydrogel, the latest addition to its Eczema Relief line.
The Brand has partnered with celebrity fashion stylist Jason Bolden to encourage others to incorporate new Eczema Relief Hydrogel into their eczema care routine so they can focus on their love of fashion.
Fully 86% of 1,015 people with eczema and itchy skin shave made clothing or style choices to some extent as a result of their skin, according to a survey conducted by Eucerin. Four in five people with eczema and itchy skin agree they are more conscious of the fabrics they wear than other people because of their condition — with roughly half regularly choosing loose clothing over fitted (56%) and avoiding certain fabrics altogether such as wool, polyester, and nylon (52%).
Mr. Bolden gets it.
In a video series with Eucerin, he will share how he will be expanding his recommendations for clients with eczema to include Eczema Relief Hydrogel and how it will be a gamechanger in his daily skin care routine during fashion season and beyond.
“I’ve navigated the ebb and flow of eczema throughout my life, and work closely with my dermatologist on triggers I need to look out for,” says Mr. Bolden in a news release. “By incorporating Eucerin Eczema Relief Hydrogel into my daily routine, I’ve found freedom in wearing what I choose without my eczema calling the shots. It’s become one of my favorite accessories to have on hand particularly during a busy fashion season because it absorbs quickly and helps keep my skin itch free.”
Eucerin Eczema Relief Hydrogel is formulated with Colloidal Oatmeal, Ceramide 3, Hyaluronic Acid, and Licochalcone A. The gel feels cool when applied, and it can be used daily on adults, children, and babies 3 months and older.
Eucerin Eczema Relief Hydrogel joins the Eucerin Eczema Relief Collection, which includes Eczema Relief Cream, Eczema Relief Cream & Body Wash, and Eczema Relief Flare Up Treatment. The Eucerin Eczema Relief collection has been awarded the National Eczema Association Seal of acceptance™.
Beginning September 2024, Eucerin Eczema Relief Hydrogel is available for purchase nationally retailers including Walmart, CVS and Amazon.com among others. For more information, visit www.EucerinUS.com and keep up with Jason Bolden’s fashion tips and red carpet moments on social media @JasonBolden.
