Eucerin and Mandy Moore are partnering for the new ‘Expect More with Eucerin’ campaign, which will feature short videos and social content that demonstrate how the brand’s multi-benefit products help to create easy and effective daily routines.
“When we heard Mandy [Moore] was a lifelong fan of the brand, the partnership felt like a natural fit. We’re excited to see Mandy share her authentic love of Eucerin and give audiences a closer look at why she consistently chooses our products,” says Erynn Keefe, Vice President of Marketing for U.S. Derma Brands at Beiersdorf, in a news release. “Our portfolio of products is well-rounded to enable skincare routines that are approachable yet effective.”
Moore believes in using skincare products that are packed with benefits that do more for her skin. In her first Q&A video for the collaboration, she offers insights on what works for her skin, her favorite products and how they integrate into her demanding lifestyle as a busy, working mother.
“As I’ve gotten older, I’m more focused on the essentials; quality over quantity,” says Moore. “I’ve found that particularly true when it comes to my daily skincare routine, I don’t want an overly complicated 15-step process—to me, it’s about finding the efficacious products that help me look and feel my best. I love Eucerin because their products are versatile with clinically proven formulas that feel great on my skin, so I’m covered head to toe.”
Eucerin has also launched a skincare routine finder on their website, which is being promoted by key influencers. Consumers who take the quiz receive a recommendation for a three to four product regimen that includes face, body, and sun care suited to their skincare goals.
