EltaMD is launching the Derm Difference campaign to spotlight dermatologists’ expertise in understanding skin at a deeper level to commemorate National Dermatologist Day.
Established by EltaMD in 2024, March 13, 2025 is second annual National Dermatologist Day.
The new campaign features conversations between dermatologists, aiming to help patients look beyond their skin and recognize the impactful difference a dermatologist can make. The series will include Dr. Mona Gohara, Dr. Dustin Portela, Dr. Elyse Love, Dr. Andrea Suarez, Dr. Dendy Engelman, and Dr. Noelani González who will share their experiences that led them to the field of dermatology, personal skin stories and expert advice across three key themes:
- Derms Save Lives with Mona Gohara and Dr. Dustin Portela: The critical role dermatologists play in preventing, detecting, and treating skin cancer.
- Derms Solve Skin Issues with Elyse Love and Dr. Andrea Suarez: How dermatologists help patients navigate and treat skin conditions like acne, rosacea, hyperpigmentation, and more.
- Derms Give Confidence with Dendy Engelman and Dr. Noelani González: How healthy skin and cosmetic dermatology can restore self-esteem.
“I didn’t even know about the specialty of Dermatology growing up in a very small farming community in Idaho. And I know that it impacted my self-confidence [with having struggled with acne]. So, I love that I’m able to give that confidence to somebody else with my knowledge in how to treat and help the skin look better,” says Dr. Portela.
EltaMD is uniting the dermatologist community — beginning on 3.13, the brand calls on derms to share their personal “why” and their skin stories on social media. When 313 stories are shared, the brand will donate $100,000 MSRP of sunscreen and skin care products to support the Melanoma Research Foundation’s patient and caregiver program, a series of educational events in collaboration with leading academic medical centers.
“At EltaMD, dermatologists are at the heart of everything we do. As experts in skin health, they play a vital role in guiding consumers. Through this content series, we aim to showcase the Derm Difference by elevating their voices, inspiring greater recognition for their expertise and encouraging more people to visit a skin health professional. Dermatologists are true heroes, and we are proud to celebrate them – not just on National Dermatologist Day, but every day, says Echo Sandburg, Chief Brand Officer of CP Skin Health.
