Dove and tennis champion Venus Williams are teaming up to launch the Dove x Venus #KeepHerConfident Beauty Bar.
The commemorative Dove x Venus #KeepHerConfident Beauty Bar comes in a tennis ball-inspired color and passionfruit and lemon balm fragrance, hand selected by Williams.
The limited-edition Dove Beauty Bar collaboration will support Dove and Venus’ shared mission to help girls stay in sports.
“As someone who knows the importance of confidence in sports, I’m so excited to be collaborating with Dove to continue our mission of keeping the next generations of young women athletes playing the sports they love,” says Williams in a news release. “I loved partnering with Dove to create the #KeepHerConfident Beauty Bar and incorporating my favorite fragrances, nods to the game I love with the tennis-ball colored bar and a powerful message to keep our young athletes looking, smelling and feeling great and confident!”
Fully 45% of girls globally drop out of sports by age 14 – two times the rate of boys – with body confidence being the #1 reason, according to 2023 Dove research. This launch aims to raise awareness of the Body Confident Sport program, a first-of-its-kind and scientifically proven set of coaching tools developed in partnership with Nike to build body confidence in 11-17-year-old girls.
In addition to the limited-edition Dove x Venus #KeepHerConfident Beauty Bar, Dove is supporting a series of activities to celebrate body confidence and keep girls in sports this tennis season.
Dove will partner with Black Girls Tennis Club on an in-person tennis experience for middle school girls in NYC, hosted by Williams, and infused with body-confidence building tips to take with them on-and-off the court.
Dove has partnered with Bras for Girls to donate more than 1,000 sports bras, supporting late elementary to middle school girls – an age at which some girls choose to stop participating in sport due to discomfort with their changing bodies.
For those based in the New York City Metro area, Dove has partnered with Lyft to give away a limited amount of the Dove x Venus #KeepHerConfident Beauty Bar canisters.
The limited-edition Dove x Venus #KeepHerConfident Beauty Bar packs will be able to enter for a chance to win at Dove.com/ConfidentSports, now through September 20, 2024.
*NO PURCHASE NECESSARY TO ENTER THE SWEEPSTAKES. Void where prohibited. The Dove x Venus #KeepHerConfident Beauty Bar Giveaway is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S./D.C., 18+. Begins 8/26/24 at 12:00 a.m. ET & ends 9/20/24 at 11:59 p.m. ET. For Official Rules, https://www.dove.com/us/en/stories/campaigns/venus-sweepstakes-official-rules.html?
