Dial Brand is joining forces with Country Duo Maddie & Tae for a social media campaign and sweepstakes.
This initiative aims to raise awareness of the Dial brand in 2025 as well as set the stage for new product innovations.
“The partnership with Maddie & Tae is a powerful testament to Dial’s brand commitment to empowering everyone to confidently engage in everyday moments of connection. Dial brand believes that nothing should hold you back from being ready to connect and delivers an undeniable clean that lets you live life close up.” says Allison Feldman, VP Marketing – Personal Care Brands at Henkel, in a news release. “By aligning with such a talented duo, we’re encouraging consumers to embrace their own undeniable clean and confidence journey with Dial brand products.”
The campaign launches on Nov. 12, 2024 and will run until Dec. 9, 2024. Maddie & Tae will star in three social media posts across Facebook, Instagram and TikTok. These posts will feature Dial brand’s 2024 launch, the Exfoliating Cocoa Butter and Orange Extract Body Wash, and illustrate how an “undeniable clean” empowers consumers to reset and connect with confidence.
Dial brand will also host a sweepstakes with Maddie & Tae, offering a luxurious spa experience and VIP access to their concert rehearsal in Nashville. Consumers are encouraged to follow @maddieandtae and @dial for more information on how to enter the sweepstakes.
