Crown Aesthetics is partnering with actress Olivia Culpo for it’s first direct-to-consumer (DTC) SkinPen campaign, Feel Seen.
The new film series highlights women in everyday moments, showing how the SkinPen micro needling device helps allow them to embrace their true selves—allowing them to Feel Seen. As part of the campaign, Ms. Culpo shares how she incorporates SkinPen into her beauty routine.
“I’ve always believed that confidence is the foundation of beauty,” says Culpo in a news release. “SkinPen has been a staple in my skincare routine for years. Microneedling is something I did regularly leading up to my wedding because I loved the results. I’m honored to be part of this campaign that embraces overall skin health and authenticity.”
“To find the direction for the first DTC campaign, we turned to our customers and patients who have been our biggest inspiration,” says Sean Madanipour, Vice President of Aesthetics Marketing. “Feel Seen embodies the raw emotions patients feel throughout their treatment journey. From the fear of being invisible caused by their skin insecurity, to taking charge of their skin ‘imperfections.’ Feel Seen is more than promoting a product, we’re building a movement beyond microneedling. This is a call to action to embark on a journey of skin discovery.”
