Cetaphil is launching “Made for Phil,” a new digital campaign highlighting men’s growing enthusiasm for skincare.
Premiering the week of Father’s Day, the #MadeForPhil campaign features two videos on Cetaphil’s social channels introducing the “Ceta Six Pack” and the “CetaGrill,” both of which integrate skincare into everyday routines with practicality and humor.
“There is a palpable surge in men’s interest in skincare and we are excited to be a part of it,” says Tara Loftis, the Global President of Skincare at Galderma, in a news release. “Inspired by a recent organic shoutout from football rookie Xavier Legette, coupled with our brand’s natural affinity with men, we launched this campaign to foster a culture where skincare is openly embraced as part of everyday life. We are also incredibly excited that Xavier Legette will be taking part in this campaign.”
Other highlights from the #MadeForPhil campaign by Cetaphil include a consumer sweepstakes offering an exclusive “CetaGrill,” which has everything a man needs this summer: 30,000 BTUs of open flame cooking power and custom holders for Cetaphil cleanser and moisturizer. Additionally, partnerships with Xavier Legette, DJ Walton, and The Real Dads of NY sharing their skincare routines aim to foster camaraderie among skincare-loving men.
For skincare tips, dad jokes and a chance to win the exclusive “CetaGrill,” follow Cetaphil on Instagram (@CetaphilUS) and TikTok (@CetaphilUSA), and visit the CetaGrill sweeps entry page here.
