Rapper Lil Wayne is partnering with Cetaphil for the “We’re All a Lil Sensitive” campaign.
Launching on YouTube and rolling out across social media, the campaign focuses on making the best out of life’s “sensitive” moments. It includes a regional TV spot airing exclusively in the local New Orleans market during the Super Bowl.
What’s more, the spot alludes to a big music announcement by Lil Wayne—making it a must-watch for hip-hop fans, skincare enthusiasts, and football viewers alike.
The campaign will feature strategic partnerships and engaging content with leading beauty, lifestyle, and sports influencers and healthcare professionals (HCPs). These influencers will share their experiences with sensitivity, while HCPs will provide expert insights into the science behind skin sensitivity and how to soothe it with Cetaphil.
