Parents of kids aged 10 through 17 say acne is the top skin concern for their child, according to new survey data from CeraVe .
Fully three-quarters (74%) of parents say their kids are talking to them about acne and while they know their kids are gathering information by scrolling online, parents are looking to healthcare professionals for their children’s skincare advice. More than half (54%) say they go to a dermatologist as a first resource, followed closely by a pediatrician (42%).
Still, 61% of parents say their children participate in the skincare trends they see online, so parents want to ensure they are equipped to help them answer any skincare questions. In fact, 70% of them say that they’d like more education on what products are healthy and beneficial for their children.
“As a pediatric dermatologist, acne is one of the most common topics I address with my patients and their parents as kids start to experience their first breakouts,” says Latanya Benjamin, MD, owner of Young Skin MD in Coral Springs, FL, in a news release. “Each patient’s acne experience is different and caring for acne-prone skin can start at an early age, so I encourage everyone to make sure the ingredients are age-appropriate. I recommend a gentle routine with CeraVe products that includes a daily cleanser and moisturizer, and when breakouts really begin to need treatment, swapping in products that have acne-fighting ingredients like salicylic acid or benzoyl peroxide.”
The first acne breakout can be an emotional experience and without proper care, it can continue to impact self-esteem. In fact, 1 in 5 parents said their child has asked about skipping a school activity or social event due to acne and 45% of parents believe that social media has made their child more self-conscious about their skin.
“CeraVe understands the impact that acne can have on people of all ages and knows that having clear-looking skin is one of the many reasons for the growing interest in skincare among younger generations,” adds Penelope Giraud, CeraVe General Manager. “We are committed to working with dermatologists to offer a full range of products that allow consumers of all ages to customize their skincare routines to use what works best for them and feel confident in their skin.”
Starting in June for Acne Awareness Month, CeraVe is partnering with dermatologists and mommy influencers to co-create social media content to help parents understand the dos and don’ts of teen and tween skincare. The brand has also collaborated with dermatologists and pediatricians to co-create kits with educational materials for parents and teens, which will be distributed by pediatricians nationwide.
The CeraVe Survey of 2,000 American parents of kids aged 10-17 was conducted within the U.S. by Talker Research between June 7 and June 14, 2024.
