Allergan Aesthetics is offering consumers an opportunity to be featured in upcoming campaigns for Botox Cosmetic, the Juvēderm Collection of Fillers, and Allē, the Allergan Aesthetics loyalty rewards program.
The open casting call will run through June 4, 2024, closing at 11:59 p.m. EDT. Anyone interested is encouraged to apply by submitting their application at www.alle.com/castingcall. The final cast for each brand will be announced later this year.
Content from these campaigns will include personal testimonials, before and after treatment videos and imagery, behind-the-scenes footage, self-filmed treatment diaries, and a before and after series for YouTube and other social media platforms.
The first Allergan Aesthetics open casting call for Botox Cosmetic elicited approximately 20,000 submissions resulting in a campaign focused on a diverse set of patients sharing stories for why they pursued treatment.
“Following the success of our Botox Cosmetic “See Yourself” campaign we are continuing our commitment to showcasing natural-looking results that real patients and their providers are able to achieve with our brands,” says Jasson Gilmore, Senior Vice President, U.S. Aesthetics, in a news release. “There is nothing more powerful than seeing someone you can relate to sharing their aesthetic journey. With this casting call, we are elevating more authentic patient voices while driving increased diversity across the entire the industry, with the goal of making this the standard for aesthetics.”
Allergan Aesthetics is partnering with Cosmetic Executive Women (CEW), Black Beauty Roster, Latinas in Beauty, and The Black Beauty Club to promote the open casting to their members.
