For some the Super Bowl is all about the big game, for others it’s the half-time show and for others still, it’s the commercials.
And Cetaphil will be launching a new campaign in advance of the Super Bowl that was inspired by Gen Z’s growing interest in skincare and football. Taylor Swift and her association with the National Football League through her relationship with Travis Kelce has significantly boosted the game’s popularity among new pre/teen fans, and this has led to newfound bonding of fathers and daughters.
Dads are expressing gratitude on social media in masses, crediting Swift for bringing them closer to their daughters via football.
The Game Time Glow campaign aims to inspire a new ‘pregame ritual,’ giving each family member the tools to use the opportunity to learn about skincare, while bonding over football for ‘The Game Time Glow.’
The campaign will be a social-led distribution to meet our audience where they are viewing content. The HERO video will go live on YouTube on Thursday and will be shared through influencers who have content relevant to the subject matter, credibility in the space, and whose channels reflect the correct.
