Allergan Aesthetics is launching the “Naturally You with Injectable Hyaluronic Acid (HA) Fillers” campaign to provide education about HA injectable fillers.
A new report, The Hyaluronic Acid Injectable Fillers Report, is at the center of the campaign and sheds light on the current use, opinions, and personal experiences around HA injectable fillers.
Specifically, nearly 90% of consumers indicate they are satisfied with the outcome, noting natural-looking results as their top satisfaction point. Fully 78% of consumers strongly agree that today, people want a more natural look. More than two-thirds of consumers use social media and online videos to learn about HA fillers, and over 75% of consumers believe that more people will use injectable HA fillers in the future.
The report draws from research, including analysis of consumer and business media, cultural conversations, social trends, and proprietary U.S. data from Allergan Aesthetics. Insights were further validated through interviews with Brittony Croasdell, NP, Chicago, IL; Lisa Espinoza, MD, PA; Emily Hu, MD, Portland, OR; and Terrence Keaney, MD, Washington, DC. The report contains a foreword by beauty journalist Jamie Rosen, who reflects on how far the aesthetics category has come and what’s ahead.
As part of the Naturally You with Injectable Hyaluronic Acid Fillers campaign, Allergan Aesthetics will partner with healthcare providers and consumer influencers to support education and the promotion of natural-looking outcomes consumers desire today.
Visit www.naturallyyouwithHA.com to learn more and download a copy of The Hyaluronic Acid Injectable Fillers Report.
