Laundry should be the first step of a sensitive skincare routine, according to a new edutainment content series from all free clear laundry detergent.
Launching on National Skincare Education Day on June 1, the content series will go live throughout on the allbrand and “derm-fluencer” Instagram and TikTok channels. The video series will feature a lineup of board-certified dermatologists and all free clear partners, including:
- Dr. Charles Puza, @drcharlesmd (2.6M followers across social media)
- Dr. Joyce Park, @teawithmd (1.1M followers across social media)
- Dr. Luke Maxfield, @dr.ljmaxfield (443.6K followers across social media)
The brand will continue to educate consumers through multiple communications, including a sponsored appearance of the brand’s Chief Dermatology Advisor, Dr. Lindsey Zubritsky, MD, on The Drew Barrymore Show on Tuesday, June 3, to discuss skincare tips and the connection between laundry care and skin care.
all free clear is a recipient of the National Psoriasis Foundation Seal of Recognition. All products awarded the seal include: 30-ounce and 73-ounce all free clear Original, Advanced OXI and Odor Relief Liquid Laundry Detergent, all free clear MIGHTY PACS, all free clear Dryer Sheets, and all free clear Liquid Fabric Softener products.
