Alexis (Lexi) Stern is Merz Aesthetics’ new Chief Marketing Officer.
Ms. Stern will join the global leadership team and will be responsible for leading the portfolio and brand strategies.
“Lexi brings an unwavering commitment to brand innovation and a track record of building global brands with her expertise in multichannel marketing, branding and digital strategy,” says Bob Rhatigan, Chief Executive Officer, Merz Aesthetics, in a news release. “Lexi will be a powerful partner in working with our customers globally to fulfill our shared purpose of fueling people’s confidence through medical aesthetics.”
Most recently, Ms. Stern served as Senior Vice President of Global Marketing at Covergirl, Coty Inc.’s global brand, where she oversaw product development, media strategies, digital initiatives and integrated marketing efforts, while championing digital equity strategies. She led the development and execution of a brand campaign, which included signing/re-signing influential and iconic Covergirls such as Niki Taylor, America Ferrera, Kelsea Ballerini and Queen Latifah.
Before her role at Coty, Inc., Ms, Stern held various global and regional leadership positions at Revlon and integrated GLAMGLOW during her tenure at Estée Lauder.
“I’m inspired by Merz Aesthetics’ commitment to helping health care professionals and their patients bring authentic confidence to life,” says Stern. “I look forward to bringing my experience overseeing product development and global marketing efforts to continue our laser focus on building strong customer relationships and supporting their success.”
Stern has taken over the role of Chief Marketing Officer from Can Gumus, who served from 2020 to 2023 before he was named President, Latin America (LATAM) Merz Aesthetics. Stern will report directly to Bob Rhatigan, Chief Executive Officer, Merz Aesthetics.
In addition to Stern’s appointment, Gonzalo Mibelli has been named President, Europe, Middle East, and Africa (EMEA), Merz Aesthetics, leading strategy and operations across the region. He previously served as President, LATAM Merz Aesthetics from 2020 to 2023. Matt Anderson has also been named Chief Technical Operations Officer, responsible for leading global technical operations, including manufacturing, quality control and supply chain. He formerly served as Senior Vice President, Global Manufacturing for Merz Aesthetics.
