Actor Ted Danson, who lives with plaque psoriasis, is teaming up with Bristol Myers Squibb for the “SO, Have You Found It?” campaign.
This initiative spotlights the resilience of around two million Americans with moderate to severe plaque psoriasis, aiming to amplify their voices. The campaign signifies a shift in dialogue from the challenges associated with the condition to empowering individuals to confidently navigate their plaque psoriasis in partnership with their dermatologists.
Carlos Dortrait, senior vice president and general manager of U.S. Immunology and Neuroscience at Bristol Myers Squibb, puts it like this in a news release: “‘SO, Have You Found It?’ builds on the empowering narrative of our ‘Found It’ consumer campaign. It aims to address not just the visible skin symptoms, but also the hidden burden of the condition. Our goal is to inspire patients to talk with their dermatologists to explore treatment options that work for them and to highlight their strength, their ‘it’ factor, as they navigate their condition.”
“Being part of ‘SO, Have You Found It?’ hits close to home for me,” says Mr. Danson. “This isn’t just another role; it’s a part of my life. I’ve dealt with the ups and downs of plaque psoriasis for decades. This campaign gives so many of us living with the condition a platform to openly share our stories and feel empowered to self-advocate and honor our identity.”
A new video featuring Mr. Danson was released as part of the “SO, Have You Found It?” campaign. The video focuses on the lived experiences of those with moderate to severe plaque psoriasis, blending real stories of triumph, resilience and self-advocacy, complemented by Ted’s signature humor. Future episodes will offer a mix of genuine perspectives and expert insights.
Emily, who is living with the condition and was featured in the premiere video, is being treated with deucravacitinib (Sotyku, BMS).“The road to managing my plaque psoriasis has been hard in many aspects of my life, like in certain social situations and spending time everyday covering up my plaques. It was because of the continuous conversations with my dermatologist and advocating for my health, that I have a newfound sense of self-acceptance and empowerment. Finding a treatment that worked for me was such an important point in my life.”.
Learn more at SoHaveYouFoundIt.com.
