Dial is rolling out Exfoliate & Restore Cocoa Butter & Orange Extract Body Wash and reprising its ‘Dialed Up’ campaign with actor/director Melissa Fumero.
Dial originally premiered the “Dial Up Your Day” campaign in 2023 to communicate prioritizing skin health and inspiring the Dial consumer to look and feel like her best self. For a 2024 reprisal of the campaign, Dial is helping consumers embrace self care.
“I’m very excited to partner with Dial again for the “Dial Up Your Day” campaign,” says Fumero in a news release. “Self care has become really important to me these last few years, and as a working mom with two small kids, I know how hard it can be sometimes to prioritize yourself. Thanks to Dial, my skin feels refreshed and reset, and I feel confident to tackle whatever the day brings. I love that Dial products deliver a great clean while prioritizing healthy feeling skin and are available at an accessible price for the whole family. I’m thrilled to be supporting this campaign and helping inspire others to ‘Dial Up’ their day!”
“We are thrilled to be working with Melissa again as our #DialUpYourDay partner! She is someone who identifies with our consumer base and appeals to those who might need a reminder to set aside some extra time for themselves. We look forward to working with Melissa and having her continue to spread the word about how she prioritizes time to ‘Dial Up’ and encourages others to do the same,” adds Chris McClement, Senior Vice President of Marketing, North America at Henkel.
