SkinMedica has hit refresh on their branding.
The rebrand includes:
- Modern, luxe packaging that guides consumers: Copper accents and color-coded systems highlight each franchise, making it easier to navigate the portfolio.
- Lower impact, same performance: Fully 90% of packaging components by weight and 100% of secondary cartons are recyclable, contributing to a 71% reduction in landfill waste (more than 550,000 pounds annually).
The first wave of products to debut in this new packaging includes the NEW HA5 Hydra Collagen Water Burst Moisturizer, TNS Advanced+ Serum, Even & Correct Advanced Brightening Treatment, AHA/BHA Exfoliating Cleanser, and Essential Defense Mineral Shield Broad Spectrum SPF 35 Sunscreen. Additionally, TNS Advanced+ Serum will now feature a separate dual-pump system, which aims to improve reliability and consistency, paired with an enhanced design that provides better dispensing control.
