Nivea, a Beiersdorf brand, is launching #SkinLikeVelour, a social-first campaign that highlights its Essentially Enriched Body Lotion, which now has a new and improved formula containing Hyaluronic Acid and 20% oils.
For the relaunch, Nivea has partnered with Y2K brand Juicy Couture, known for its velour tracksuits, on a limited-edition collaboration.
The brand is also partnering with social media influencers such as Gabby Windey, Delaney Rowe, and Leilani Green to spark #SkinLikeVelour conversation on social media. The collaboration with Juicy Couture features a limited run of Nivea blue velour tracksuits and accessories with rhinestone gems, including a beauty bag and the new Nivea Essentially Enriched Body Lotion adorned with a bespoke charm.
“This new era for NIVEA is all about connecting with our consumers in fresh and exciting ways,” says Erynn Keefe, Vice President, NIVEA, in a news release. “With the relaunch of our Essentially Enriched Body Lotion, we wanted to highlight its new formula with the #SkinLikeVelour campaign to truly show how it makes skin feel—soft, even, and incredibly touchable, just like velour. Teaming up with Juicy Couture felt like the perfect way to bring that feeling to life and give our fans a little piece of nostalgia.”
“At Juicy Couture, we are constantly finding new ways to honor the brand’s heritage while keeping it relevant for today’s consumer,” adds Christina Martin-Pieper, EVP, Brand – Lifestyle at Authentic Brands Group, owner of Juicy Couture. “This collaboration is a testament to Juicy’s ability to bridge nostalgia with modern culture, reminding our community why the brand continues to be a global lifestyle leader.”
This collection will be available exclusively through a consumer sweepstakes. The first 800 entries will receive the accessories, while 200 lucky winners will be awarded the tracksuit. Visit SkinLikeVelour.com to learn more about the campaign and enter to win. Share your #SkinLikeVelour moment by tagging @NIVEAUSA on Instagram and TikTok for a chance to get featured.
