La Roche-Posay is teaming up with Law Roach for its Brand Name Campaign, a new initiative based on wordplay about the brand’s name across social media to celebrate its 50th anniversary.
The campaign is headlined by image architect Law Roach, whose name became a point of connection between himself and La Roche-Posay during online conversations. Now, Law Roach will be the narrator for the campaign video.
In the campaign video, Law Roach is joined by:
- Chris Tomassian, MD, board-certified Dermatologist, delivering science-backed education on skin health.
- Pierre Crespéau, Linguist, exploring the nuances of the brand’s name and cultural resonance.
- Javon Ford, Scientist and Chemist, unpacking the formulations that power La Roche-Posay’s advanced sun protection.
- DeAndre Brown and Abbie Herbert, Marketers and Creators, showcasing how social-first content can drive meaningful engagement.
The Brand Name Campaign video went live on September 12 across La Roche-Posay’s owned social channels and via paid and partner content.
“We are immensely proud to introduce our latest campaign, developed in collaboration with the one-and-only Image Architect, Law Roach, and our fantastic cast of influencers. This campaign has truly been years in the making for us and Law,” says Justin Ollivierre, Assistant Vice President of Brand Engagement, in a news release. “Through our strong relationship, we realized a unique creative opportunity, playfully tapping into the viral humor of how consumers pronounce La Roche-Posay. Together we fully leaned into that social insight and transformed it into a mockumentary, celebrating La Roche-Posay’s 50th.”
