Allergan Aesthetics is debuting its “The One & Only” campaign, a national, multichannel marketing initiative focusing on self-expression and individuality.
“The One & Only” Campaign is BOTOX Cosmetic’s (onabotulinumtoxinA) largest ever, appearing across linear and connected TV, digital, social, and out-of-home. The campaign features real people, both new and repeat patients, and their stories.
Learn more about the history and future of BOTOX Cosmetic in TDD’s interview with the Godmother of Botox Cosmetic, Jean Carruthers, MD, FRCSC, FRC.
The campaign depicts each person doing what they love, while showing off their individuality. The One & Only campaign demonstrates that patients are their same selves, even after treatment. The tagline for the campaign is, “The one & only BOTOX Cosmetic. The one & only you.”
