There are hot skincare drops, and then there are epic ones.
The launch of octogenarian lifestyle guru Martha Stewart’s new Skincare brand, Elm Biosciences, definitely falls into the latter camp.
The launch came a day after Stewart celebrated her 84th birthday.
Here’s what we know about the brand so far:
Stewart recently teased its launch during a fireside chat at the American Academy of Dermatology’s (AAD) 2025 annual meeting in Orlando, FL.
She developed it with New York City-based dermatologist Dhaval Bhanusali, MD. (He also helped create Hailey Bieber’s Rhode skincare line.)
More than 350 dermatologists, scientists, and researchers sit on Elm Biosciences’ Advisory Board.
It’s been at least five years in the making. “After 5 years of working behind the scenes, hundreds of prototypes, and endless hours of research—we can’t wait to finally share @elmbiosciences with you all. Intentional skincare for living well and aging well,” Stewart wrote on a recent Instagram post.
Elm Biosciences is set to launch on September 17, 2025, with two new products: A30 Elemental Serum and Inner Dose daily skin supplement.
Stay tuned.
