bareMinerals is turning 30.
To mark this milestone, the Brand is rolling out a consumer pop-up, an influencer campaign, and limited-edition collaborations.
- NYC Collaboration & Events: Ahead of the public opening of the bareMinerals OASES pop-up on August 6, the brand is hosting an exclusive preview evening for media and influencers. This immersive experience – held in collaboration with the Astro Gallery of Gems – will offer guests a first look at the activation, complete with hands-on product exploration, curated gifting, and mineral-inspired touches that celebrate the brand’s 30-year legacy.
- Influencer Campaign: The brand is also launching “Bare Encounters,” a creator-led social campaign that brings together beloved beauty creators from different digital generations to celebrate bareMinerals’ 30-year legacy. The campaign features Patricia Bright (@patriciabright) and Aditya Madiraju (@adityamadiraju), and Manny Gutierrez (@mannymua733) and Stephanie Valentine (@glamzilla). Each pair will share content that captures a spontaneous “Bare Encounter” – a fun, unscripted meeting that nods to their shared love of bareMinerals. These moments spotlight both the Original Loose Mineral Foundation and the new Original Pressed Powder Foundation.
- bare OASES Pop-Up: On August 6, the brand is taking over OASES Café in New York City for an immersive experience.
- Limited-Edition Collab with Funny Face Bakery: In celebration of the anniversary, bareMinerals is partnering with NYC’s Funny Face Bakery on a limited-edition cookie set. In honor of its anniversary, bareMinerals is also unveiling new product innovations that reflect its heritage of purity, performance, and progress.
- The NEW Original Pressed Powder Foundation: Developed as a tribute to the legendary Original Loose Powder Foundation that launched 30 years ago, this powder is infused with Mineral SPF 15. Clinical studies show it reduces redness, refines skin texture, and visibly improves skin’s health in as little as seven days. Formulated without talc, parabens, or synthetic fragrance, it’s dermatologist-tested and suitable for all skin types.
- The Return of Prime Time Original Foundation Primer
- Revitalized Skinlongevity Collection: The line includes Skinlongevity Barrier Boosting Serum, Skinlongevity Butter Drench Cream, Skinlongevity Cushion Cloud Foaming Cleanser, and the Skinlongevity Revitalizing Eye Cream.
