The Melanoma Research Foundation (MRF) is launching its 2025 #GetNaked campaign in recognition of Melanoma Awareness Month this May.
With a personal motto of “protected skin wins”, Ian Michael Crumm, a celebrity esthetician, podcast host, key opinion leader and melanoma advocate who uses his platforms to spread the importance of sun safety and melanoma prevention, is joining the campaign.
Learn more about the #GetNaked campaign and related activities at www.melanoma.org/GetNaked.
The MRF will showcase its #GetNaked billboard at 1500 Broadway in the heart of Times Square, NY featuring Mr. Crumm from May 1 – July 31. The MRF thanks its billboard and campaign sponsors, Bristol Myers Squibb and Elta MD for their support.
“Ian Michael Crumm is incredibly passionate about sun safety and utilizing his voice to empower all, especially younger generations, to protect their skin,” says MRF’s Chief Communications and Marketing Officer James Merrick in a news release. “Melanoma is the deadliest form of skin cancer and incidence rates are rising amongst younger individuals. Campaigns like #GetNaked are imperative for helping to curtail the onset of melanoma and enabling more early detection to hopefully save lives. We are grateful to Ian for lending his platform to extend the MRF’s key prevention messages.”
“My grandmother is a melanoma survivor, and where my inspiration to be a public skin health advocate started,” says Mr. Crumm. “When I was young, I remember swimming in her pool and learning about melanoma after asking her about a scar on her leg. From that moment, I understood the importance of sun safety. After becoming an esthetician, I decided to use my digital and other platforms to not only celebrate glowing skin, but more importantly, healthy skin, which starts with self-awareness, daily sun safety practices and frequent skin exams. I’m honored to partner with the Melanoma Research Foundation to help more people understand the need for sun-safe practices!”.
The #GetNaked campaign urges all to perform monthly at-home skin checks, apply sunscreen daily, wear UPF protective clothing and schedule an annual dermatological skin check as the best defense for early detection. The MRF also hosts several educational opportunities to inform the public on sun safety, prevention and early detection including two hybrid patient and caregiver symposia at The Ohio State University (May 10) and the Mayo Clinic (May 17), virtual educational webinars led by key melanoma opinion leaders and Instagram Lives (@CureMelanoma) featuring members of the dermatology community. Additionally, the MRF will kick off its annual nationwide Miles for Melanoma 5k run/walk event series in Washington, DC (May 3) and Boston, MA (May 10).
