Biofrontera Inc. and Almirall are launching the “Hats On” Challenge, a new social media-based initiative to raise awareness and support for actinic keratosis (AK).
The “Hats On” Challenge encourages participants to:
- Wear a hat
- Post a video
- Use the hashtags #HatsOnForAK #GlobalAKDay #GuardYourSkinsMemories#ActinicKeratosis to spread awareness about skin protection, highlight early signs of AK, and reinforce the importance of timely treatment
The initiative is aimed at supporting the work of The Skin Cancer Foundation and Euromelanoma. The “Hats On” Challenge will run through the month of May and aims to build momentum for AK Global Awareness Day on May 24.
“It’s estimated that 58 million Americans have one or more AKs,” says Deborah S. Sarnoff, MD, President of The Skin Cancer Foundation, in a news release. “We are grateful to Almirall and Biofrontera for their support of our efforts to educate the public about the prevention, warning signs, and treatment options of this condition.”
Dr. Volker Koscielny, Almirall’s Chief Medical Officer, adds, “Prevention is key to identifying and addressing actinic keratosis, including sun protection. Importantly, regular visits to a healthcare professional can help identify relevant lesions in time for successful treatment. This initiative highlights the power of collaboration in pursuing a shared goal: improving patient well-being and raising awareness about the importance of early intervention.”
For more information about the “Hats On” Challenge or to join, visit the campaign’s fundraising page at https://give.skincancer.org/HatsOnForAK.
