Eucerin is rolling out new Eucerin Sun Advanced Hydration Face SPF 50, an ultra-lightweight fluid sunscreen with clinically proven all-day hydration.
New Advanced Hydration Face Sunscreen contains Eucerin’s proprietary 5AOX Shield, plus multi-weight hyaluronic acid and humectants for immediate and clinically proven, all-day hydration. Its fluid-like formula is the most lightweight in Eucerin’s suncare line to date. Advanced Hydration Face is also hypoallergenic and non-comedogenic.
“Suncare should be an integral part of your daily skincare routine, not a separate step,” says Emily Kiely, Marketing Director at Eucerin, in a news release. “Our new Advanced Hydration Face SPF 50 seamlessly blends the best of both worlds: broad-spectrum sun protection with the hydration your skin craves. This fluid formula feels incredibly light on the skin and wears beautifully under makeup, making it perfect for everyday use—what’s more, it’s portable so you can simply grab it and go, and protect your skin every day.”
“The skin needs broad-spectrum protection from the sun’s rays for optimal results,” says Joshua Zeichner, MD, Director of Cosmetic & Clinical Research and an Associate Professor of Dermatology at the Mount Sinai Hospital in New York City. “Eucerin’s Advanced Hydration Face SPF 50 provides broad spectrum UV protection, with additional benefits from its 5AOX shield. This formula with the unique blend of five antioxidants has been shown to help neutralize free radicals. This added layer of protection helps defend against visible signs of early skin aging and helps to prevent long-term sun damage. Plus, the formula with dual molecular weight hyaluronic acid provides long-lasting hydration for the skin.”
New Advanced Hydration Face SPF 50 joins the Advanced Hydration range, which currently includes Advanced Hydration Body Spray SPF 50 and SPF 30, as well as Advanced Hydration Body Lotion SPF 50. It complements Eucerin’s other face SPF offerings, including Age Defense Face SPF 50, Tinted Age Defense Face SPF 50, Tinted Sensitive Mineral Face SPF 35, and Clear Skin Face SPF 50.
