NIVEA MEN is launching the NIVEA MEN Age Defense line.
Formulated with ingredients like thiamidol and hyaluronic acid, the range addresses five key signs of aging: loss of firmness, wrinkles, dryness, rough texture, and dullness.
“As a dermatologist, men often come to my office and ask for an effective, easy, yet innovative routine to address dark spots and fine lines – two of the most common aging concerns,” says New York, NY-based dermatologist Charles Puza, MD. “With hyaluronic acid, thiamidol, and/or pro-retinol enriched formulas, NIVEA MEN’s Age Defense line is a phenomenal option, especially in a world where skincare can quickly become overly complicated. Plus – it’s beard friendly!”
The Age Defense line is suitable for all skin types and includes:
- NIVEA MEN Age Defense Advanced Serum: Enriched with thiamidol and hyaluronic acid, this serum helps reduce the look of dark spots, fine lines and wrinkles with regular use.
- NIVEA MEN Age Defense Instant Hydrating Face Serum: A lightweight gel serum and beard friendly formula that provides a moisture boost for 24-hour skin hydration. Enriched with pro-retinol and hyaluronic acid, it helps provide visible anti-wrinkle effect & instantly hydrates dry skin.
- NIVEA MEN Age Defense Eye Cream:. Enriched with hyaluronic acid, this cream absorbs instantly and provides 24-hour moisture.
- NIVEA MEN Age Defense Daily Face Moisturizer SPF 30: A 2-in-1 face moisturizer with Broad Spectrum SPF 30 sunscreen to help protect skin from aging caused by the sun. Enriched with pro-eetinol & hyaluronic acid, it helps reduce the look of fine lines & wrinkles and restore lost moisture.
“We are thrilled to introduce NIVEA MEN Age Defense in the US, a result of years of extensive testing, studies, and deep insights into the unique skincare needs of men”, says Marketing Director of NIVEA MEN US, Lauren Lynch. “This research guided us to create a line specifically designed to help address these concerns and promote younger-looking skin. With cutting-edge technology, this launch marks an exciting new chapter in providing men with effective, tailored skincare solutions.”
The NIVEA MEN Age Defense line will be widely available nationwide starting in February at major retailers including Amazon, Walmart, and Target.
