JuE Wong is the new Chief Executive Officer of Performance Beauty Group (PBG), effective immediately.
As CEO, Wong will lead the group’s continued growth in lashes, brows, eyes, lips, and hair. PBG comprises Grande Cosmetics, Bondi Boost, Babe Original, Flutter Habit, Lilly Lashes, Velour and Nutraluxe.
She was most recently the CEO of Olaplex Holdings Inc., which she took public in 2021. Prior to Olaplex she was CEO of Moroccanoil, President of Elizabeth Arden, CEO of StriVectin and CEO of Astral Brands. She also has had senior tenure at The Dial Corp., Murad Inc., NV Perricone MD Ltd., ZO Skin Health, Cargill Inc. and PepsiCo. Wong currently sits on the Corporate Boards of FireFly Automatix, an EV and AV technology company and The Honey Pot Co., a leader in plant derived feminine care.
“I am thrilled to lead PBG’s portfolio of brands by increasing brand relevance with our end-consumers, deepening our relationships with our brand partners, and applying technology-first thinking to accelerate and scale growth” says Wong in a news release.
“We are excited to partner with JuE and work together with her to realize our shared vision for Performance Beauty Group. She is an exceptional talent and we are confident her experience will help us further strengthen PBG’s leadership in our key categories. We look forward to what the future holds under her leadership” adds James Jackson Partner at Gauge Capital. Performance Beauty Group, which is backed by Gauge Capital.
