CeraVe is expanding its annual Sun Safety Day initiative at four big league ballparks this summer.
CeraVe will educate fans of all ages on the importance of sun-safe habits through product sampling and dermatologist education with the New York Yankees, New York Mets, Chicago Cubs and San Diego Padres.
- New York Yankees at Yankee Stadium on May 18th: Kicking off the first Sun Safety Day of the season, CeraVe is teaming up with the New York Yankees for the second year in a row to provide the first 18,000 guests in attendance with a CeraVe SPF sample, such as Hydrating Sheer Sunscreen SPF 30 for Face and Body and AM Facial Moisturizing Lotion with SPF 30, to keep them protected throughout the game.
- New York Mets at Citi Field on June 16th: Next up, CeraVe is headed to Citi Field in Queens to host CeraVe’s Sun Safety Day in its first partnership with the New York Mets. Before entering the ballpark, fans are encouraged to visit CeraVe near Mets Plaza to play games, win prizes and learn about sun safety from New York City-based dermatologist Marisa Garshick. MD, CeraVe will give away 20,000 free samples of a CeraVe SPF product to fans entering the ballpark.
- Chicago Cubs at Wrigley Field on June 22nd: CeraVe is returning to Chicago for the third consecutive year as the presenting sponsor of Sun Safety Day at Wrigley Field. Sun Safety Day founder and Rockford, IL-based dermatologist Amy Brodsky, MD, will be joined by Rick Nielsen, founder, lead-guitarist and songwriter of the rock band Cheap Trick, to throw the ceremonial first pitch at the game. long with branded messaging throughout the ballpark and sun-safe tips for fans, the first 20,000 fans entering the ballpark will receive a sample of CeraVe sunscreen.
- San Diego Padres at Petco Park on June 23rd:Rounding out this season’s program, CeraVe will take Sun Safety Day to the West Coast for the first time in a new partnership with the San Diego Padres. The brand will host a booth at Gallagher Square ahead of the game where fans can win Sun Safety Day swag and learn about sun-safe habits from Upland, CA-based dermatologist Sandra Lee, MD, known as “Dr. Pimple Popper.” The first 20,000 guests will also receive CeraVe SPF samples upon entry into the stadium.
Founded by Dr. Brodsky, Sun Safety Day is an extension of Sun Hero, an educational program sponsored by CeraVe and La Roche-Posay that provides healthcare professionals with a curriculum and resources to teach children the importance of adopting sun-safe habits at an early age.
“I founded Sun Safety Day with the Chicago Cubs 12 years ago, born out of my passion for educating all generations on proper sun care habits to help reduce the number of skin cancer diagnoses in the US,” says Dr. Brodsky in a news release. “Increasing access to SPF education, especially at an early age, is critical for that mission. Working with CeraVe on Sun Safety Day allows us to bring this education to life in a family-friendly atmosphere, reaching young fans early so they can adopt healthy habits for their future.”
“As a brand rooted in therapeutic skincare, CeraVe understands how important SPF usage is to skin health and is committed to helping improve suncare habits for all people not only by increasing access to education, but also by offering a variety of SPF products that give consumers the option to choose the best product that works for their skin,” adds Jasteena Gill, Vice President of Marketing at CeraVe. “As we continue to expand Sun Safety Day, we are looking forward to connecting with more baseball fans and making a lasting impact on people of all ages when it comes to developing sun-safe habits, not just at the ballpark, but every day, year-round.”
